Baltimore Research is an opinion and marketing research firm that is committed to maintaining the privacy and security of personal information. As a member of the Insights Association, the professional association of opinion and marketing research companies and professionals, Baltimore Research adheres to the mandated Code of Standards and Ethics for Marketing Research and Analytics. This Code includes requirements for protection of personal information and respondent-identifiable information. All of your responses will be kept strictly confidential and only reported in the aggregate unless otherwise evident within the survey or research session. If we indicate that personal information may be included in the research findings, we ensure that the information is treated with the strictest of confidence. We will not mislead a participant regarding the nature of the research or how the information will be used. Please see the following section, "Disclosure of Personal Information."
Your personal information will not be sold or traded to any other individual or company without your consent. We do not conduct sales or direct marketing, nor do we provide personal information to be used for direct contact sales or marketing purposes.
Baltimore Research Participant Database
Baltimore Research maintains a participant database for the purpose of inviting respondents to participate in research activities. Registration into this database is available through a link on the Baltimore Research website. An invitation to participate in future research activities may also be distributed through other means. Information provided by participants in the registration process of the database is voluntary and is used for the purpose of identifying eligibility for participation in future research activities. Follow-up questions may be necessary to qualify a respondent for specific research studies.
Disclosure of Personal Information
Baltimore Research limits the personally identifiable information shared with clients to that which is essential to the research project. Unless necessary for pre-research project assignments, planned recalls previously agreed to by respondents, compliance with a court order or other legal demand or validation purposes, last names, phone numbers, and addresses are not shared with clients or any other third party.
Personal information may also be disclosed when a survey instrument clearly states that the information will be disclosed, or when a participant makes a request during a survey or research session that can only be fulfilled by disclosing such information, or for customer satisfaction research where the expressed, expected result of all parties is that the client or client’s agent will receive the information for follow-up.
Under certain circumstances, Baltimore Research may be required or permitted by law or court orders to collect, use, and/or disclose personal information; notice may not be required.
Audio and Video Recording
Research projects are frequently audio and videotaped for marketing research purposes and are only intended for those involved with the research project. Recordings will become the property of the research sponsor. Recordings will be used only for research purposes and will not be used in sales, marketing, advertising or promotional materials or in any public media without the prior written consent of the research participant. Such recordings will be accessible only to the research sponsor or to third parties in connection with this research project.
All participants are required to show a valid photo ID upon arrival to a study location. Unless required for a study, it is not necessary for us to retain a copy of the identification. We reserve the right to exclude anyone in a research project and to deny gratuities for participation without proper identification.
Monitoring and Observation
Baltimore Research reserves the right to designate a representative of our company to monitor telephone calls during recruiting and interviewing for training and quality assurance purposes.
Research participants may be observed on sight from an adjacent room with a one-way mirror, through closed-circuit viewing or from a remote location through the use of video transmission technology. Observers may include and will be limited to, the sponsor of the research and their guests.
Email Addresses and Other Communication
Baltimore Research may have personal email addresses in our email system or data files that are acquired through:
Request for information submitted to our website
Emails/phone numbers sent to Baltimore Research
Research surveys completed for Baltimore Research
Clients who have provided email addresses/phone numbers for research purposes
Since Baltimore Research does not send emails for the purposes of sales or direct marketing, the CAN-Spam Act of 2003 does not apply to our email communications. However, Baltimore Research voluntarily observes the CAN-SPAM Act when applicable to opinion and marketing research. Baltimore Research uses email as a means of communicating with known clients and research participants. Baltimore Research ensures participants (receiving email invitations to participate in our research projects) that the following guidelines are enforced to avoid sending SPAM:
Baltimore Research will clearly identify itself as the sender of the email
Baltimore Research will provide the appropriate contact information should you need to contact the organization for any questions or concerns
Baltimore Research will provide the option to be removed from receiving additional email invitations for participation in research projects
Baltimore Research will reuse email addresses only as a legitimate follow-up to survey research
These processes ensure that we contact only those who could have an expectation of being contacted for research purposes.
Baltimore Research Database Website
The only personal information actively collected by Baltimore Research is that which is voluntarily provided.
Site traffic monitoring - Baltimore Research collects anonymous information about visits to our website provided through Google Analytics. This information does not contain personal identifiable information and is used only for website enhancement and improvement.
Email links - Baltimore Research uses email links throughout our website so that you can contact us with your questions or concerns. Your email comments may be saved and used for website improvement and training purposes.
Baltimore Research maintains an internal database with participant information and will take all reasonable precautions to protect personal information from loss, misuse or alteration. Data is stored on internal security systems and protected by firewalls and is only used for the purposes stated.
Any personal information is only shared with Baltimore Research employees on a need-to-know basis.
Baltimore Research maintains a document retention policy. As part of this policy, documents (hardcopy, online or other media) are to be stored in a protected environment for the duration of the Document Retention Schedule. Computer backup media are included. Hard copies of documents are destroyed by shredding according to the Document Retention Schedule. Sensitive material containing PII are shredded using a certified document shredding specialist onsite using a secure process. Online copies are destroyed by proven means to destroy such media according to the Document Retention Schedule.
Who Processes Baltimore Research Data
Only authorized Baltimore Research employees, vendors, contractors or partners carrying out authorized business functions are allowed access to Baltimore Research data or databases.
Vendors, contractors, or partners who have access to survey information in connection with providing services for Baltimore Research are required, at a minimum, to sign a confidentiality agreement. The confidentiality agreement requires them to keep the information confidential; they are not permitted to use this information for any purpose other than to carry out the services they are performing for Baltimore Research.
As a participant of Baltimore Research, you are provided the opportunity to opt-out or remove yourself from any research project for which you are contacted. All email correspondence from Baltimore Research will include an opt-out link at the bottom of the email. Additionally, you can opt-out by contacting our office at 410-583-9991.
Baltimore Research occasionally recruits children for opinion and marketing research studies and will not knowingly make direct contact with children under the age of 13 years old. Baltimore Research will initiate survey questions through the parent or guardian for any child under the age of 13. Upon consent of the parent or guardian, additional questions may be directed to the child.
Questions and Concerns
Policy changes & Updates