Baltimore Research is a full service research firm that has the ability to carry your research needs through from the inception stages of problem identification and consulting services through design, execution, analysis, and recommendations. Whether it is quantitative or qualitative research that you need, we can provide you with a host of research services, including study design, statistical analysis, and moderators for focus groups, IDIs, dyads, and triads.

We have been on the client side, so we understand your pain and want to make sure you really understand the research process. Our research team is headed by Ted Donnelly, Ph.D., who is our Vice President of Research. Dr. Donnelly has his Master's and Doctorate in marketing research fields. He will work with you to be sure that you find the appropriate research solution to meet your needs. To be an effective marketing researcher, you must also know how to be an effective marketer. As is clear from our staff profiles, our staff has had years of experience in marketing and sales. Consequently, we are not just research providers, but also well-rounded marketing consultants.

At Baltimore Research, we engage in a variety of conventional as well as cutting edge methodologies utilizing the leading technologies in our field. Owning our own focus group facility that is ranked #1 in the Baltimore/Washington market by Impulse Survey, we certainly know quite a bit about qualitative research. We are well-equipped to design, moderate, and host focus groups, IDIs, dyads, and triads and analyze the information that is procured for you.

Additionally, we are skilled in quantitative methodologies and analysis. We will look directly at your research problem and decide whether telephone, direct mail, or the internet is the best medium to reach your desired respondents. We will design your questionnaire, administer it, and analyze the data using statistical analysis that is as simple or complex as needed.

We also specialize in a hybrid methodology that maintains the statistical integrity of quantitative research while capturing the sensitivity and depth of information of qualitative research. This method is made possible through the use of audience response system technology, which we offer through a strategic alliance with Better Decisions.

Additionally, we have experience executing ethnographic studies where traditional qualitative research would not expose the information sought. Click here to see our areas of specialization.