Feb
03

In Business, Every Day is the Super Bowl

This weekend, one of the biggest events of the year in American culture is upon us: The Super Bowl. Emanating from Indianapolis, the game features a rematch from four years ago, pitting the New England Patriots and Tom Brady against the New York Giants and Eli Manning. The Patriots have a chance to amend the loss suffered to the Giants in Super Bowl XLII, ruining a perfect season. Could you imagine in life having the chance to confront that which has caused us our greatest defeats? Well, actually we do.

Jan
25

JoePa’s Final Lesson: The Raw Power and Inherent Limitations of Social Media Monitoring Research

An erroneous report surfaced regarding Joe Paterno's death one day early. In a world driven by social media consumption, when false information is presented to the public, bad things happen. A look at what can be learned about overreliance on social media monitoring in marketing research.

Jan
05

The Requisite New Year’s Resolution Blog

Obligatory? Sure. Cliché? You betcha. With that disclaimer out of the way, we present our top 5 New Year’s Resolutions at Baltimore Research. SPOILER ALERT: The gym, dieting and alcohol reduction didn’t make the list!

Dec
06

Evolving With Technology Without Abandonment of Tradition: Lessons Learned from the Telephone

The telephone. Where would we be without this? Now, I am not referencing the telephone by today’s standards. I mean the telephone that so many of us grew up with. Not one that allows you to buy and sell on eBay, get directions while driving, or record songs being performed at a concert. You know, the one that allows you to connect verbally with someone else. Just a standard telephone, one that is push-button, or better yet, a dial telephone.

Nov
08

Penn State Alumnus Questions Lessons in Honor and Integrity

As a Penn State graduate, you can’t help but feel firmly ensconced in tradition and history. There is a deep seeded sense of pride that comes with your ties to Happy Valley. Being a Penn Stater includes membership to a community that is founded on shared interests, passions and values. WE ARE…PENN STATE is more than a rallying call. It becomes part of your very identity. Sure, there is the warm and cozy sense of nostalgia felt when you descend upon State College on an autumn weekend. But it runs much deeper. It is a tradition of excellence. Of striving to be all you can through hard work and dedication. Above all, it was supposed to be about acting with honor and integrity first and doing things the right way. The Penn State way.

Oct
19

My Top 7 Take-Aways from QRCA in Las Vegas: How I Won More Than Just at Black Jack

Vegas Baby! What can I say? It was mind altering – in a good way. The connections I made will run deep, hopefully for my entire career. The ideas I garnered were brilliant. Timing? Well, perfect. It is the inspiration for our third blog post on our new website. After all, aren’t 3 and 7 lucky numbers? I’m really not a numerologist, but when in Rome…or in this case, The Venetian.

Oct
12

Are Cable Companies Finally Listening to Consumers?

I read an article earlier this week on MSN Money that reported Cable Companies may finally be coming around to the idea of offering a la carte programming, whereby the consumer is able to select a customized channel lineup for their cable subscription based on their individual preferences. The concept is not exactly new and the rumors of a shift in the business model have percolated in the media for some time.

Sep
30

The New Look of Baltimore Research

Hi there and welcome to the new Baltimore Research site. We appreciate you taking time out of your schedule to see our new face on the web. It has been a very long and sometimes tedious process, so it is exciting to see it culminate in our new look. It has been some time since we did our last site so I forgot how much time it takes. Also, like any product that matures, there are so many more options than there were last time around. It’s a bit like buying a car or building a house. The sky really is the limit.