Using audience response keypads, we have developed a hybrid methodology that allows for the simultaneous collection and analysis of projectable quantitative data, in depth qualitative insight, and non-verbal emotional reactions.  Survey data can be collected anonymously and efficiently from respondents. Based on the real time, segmented survey results, select respondents are immediately chosen for follow up focus groups. 

Versatile Solutions:

• Rational Attitudes
• Emotional Response
• Rank Ordering
• Keyword Analysis
• Moment-to-Moment Tracking

Benefits:

• Shorter research process
• Deeper learning
• Real time results
• Portability
• Greater interactivity
• Anonymity
• Overcomes groupthink
• Leads to more targeted probing

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