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Audience Response Systems
audience response, audience response system, quantitative research, quantitative, qualitative research, qualitative, research, testing consumer behaviors, consumer behavior testing

Using audience response keypads, we have developed a hybrid methodology that allows for the simultaneous collection and analysis of projectable quantitative data, in depth qualitative insight, and non-verbal emotional reactions.  Survey data can be collected anonymously and efficiently from respondents. Based on the real time, segmented survey results, select respondents are immediately chosen for follow up focus groups. 

Versatile Solutions:

  • Rational Attitudes
  • Emotional Response
  • Rank Ordering
  • Keyword Analysis
  • Moment-to-Moment Tracking

Benefits:

  • Shorter research process
  • Deeper learning
  • Real time results
  • Portability
  • Greater interactivity
  • Anonymity
  • Overcomes groupthink
  • Leads to more targeted probing

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8320 Bellona Ave, Suite 220 | Baltimore, Maryland 21204 | (410) 583-9991 | info@baltimoreresearch.com

Specializing in the Baltimore, Maryland, Washington, D.C. & Northern Virginia markets since 1960