Ted Donnelly, Ph.D., PRC

Ted Donnelly has a formal and advanced education grounded in marketing research and consumer psychology. He has a Ph.D. in Consumer Behavior and Advertising Research from the Management School at the University of Edinburgh in Scotland. Dr. Donnelly also has a Master of Science degree in marketing research from the University of Edinburgh. He completed his Bachelor of Science at the Pennsylvania State University in Psychology with minors in Business and Sociology.  Ted is an expert in social research methodology and analysis in both quantitative and qualitative traditions.

Ted has researched consumer behavior in both American and British cultures. Dr. Donnelly has designed and conducted academic research and developed theories in cross-cultural advertising, affective advertising appeals, the use of humor in advertising, consumer product involvement, consumer personality profiling, consumer processing and decision making, persuasion in advertising, and the effects of television program involvement and media placement on advertising effectiveness.  He taught Marketing at Johns Hopkins University.

In his capacity as Managing Director, Ted oversees all business operations and finance.  Additionally, he continues to consult on full service research design and fulfillment, serving as a focus group moderator and analyst. He specializes in branding research, new product development, communications concept testing, and advertising development.  Additionally, Ted sits on the MRA National Board of Directors.  He is the current Chair of the PRC Board and sits on a number of PRC’s subcommittees.